Discount Cell Phone – AT&T ‘s Innovative Offer

AT&T Wireless, the second largest cellular service provider in US in terms of revenue, is offering a discount cell phone and cheap cell phone services to the thousands of employees and students of different schools and universities across US. The discount offer is also extended in purchasing cell phone handsets.

Popularly known as College and University Advantage (CUA) program, AT&T Wireless phones offers discount cell phones and services to students, teachers and administrative staff. These discounted cell phone service plans include additional bonus minutes on some calling plans and phones and also offers discounts on purchase of cellular servicing and handsets to these people. As on June 30, 2004, AT&T had 21.737 million cellular services subscribers in the United States and from this huge base of cell phone users, the company has earned revenue of more than $16.8 billion during the previous four quarters.

Various higher education institutions also get some benefit on this account. With more and more students signing up for AT&T Wireless telephone service, the institution can offset their cellular phone costs by getting more discount from the service provider. If the cells phones and phone usage by the students increases, revenue of the service provider also increases and when the revenue crosses the total annual commitment of the institution itself, then their discount increases accordingly.

AT&T Wireless officials feel that over the years, cell phones will become the main source of communication among all sections of the society who are associated with the higher education institutions. AT&T Wireless CUA is becoming very popular and it is available in more than Two Hundred and Eighty colleges and universities. To offer better services and phones to the users, the service provider has a sales team dedicated solely for this purpose. They keep a good liaison with the persons involved in the management and operations of the eligible educational institutions.

Author Notes:

Mark Harris contributes and publishes news editorial to http://www.cell-phones-n-plans.com. A cellular phone industry resource featuring service plan comparisons, cell phone reviews and informative articles.