Discount Cell Phones – The New Marketing Strategy

AT&T Wireless the second largest wireless carrier is offering new schemes like discount cell phones and educating students and employees at hundreds of colleges and universities across United States. A phone program that can help students save money and get educated on the various schemes on wireless services and equipment.

The AT&T Wireless College and University Advantage (CUA) program offers calling plans as well as discount cell phone services and bonus talk time to eligible students, teachers and administrative staff. This new cellular phone discount scheme would help the students in getting mobile phones at discounted rates and also getting bonus cellular phone minutes on certain cellular phone calling plans.

This new program gives qualifying higher education institutions a way to offset their wireless expenses as students sign up for this service. As more and more students sign up for AT&T Wireless service and cellular phones, the revenue generated helps exceed the schools annual contracted commitment and increases the institution's discount.

This program benefits anyone who attends or works at an institution of higher learning. AT&T Wireless College and University Advantage (CUA) is available to around 280 four-year public and private colleges and universities across the country. The company has a sales team focused to attend to the needs of those involved with the management and operations of the eligible institutions throughout the country. By targeting educational institutions AT&T cellular phones hope to become the leader in providing communications to students in the country.

Wireless is becoming more and more affordable and the mainstay for communications on college campuses across the country. AT&T Wireless is the second largest wireless carrier with 21 million subscribers. AT&T Wireless delivers quality mobile wireless communications services in the United States. The company has a global presence as well and the AT&T cellular phones and service is available in many countries throughout the world.

Author Notes:

Michelle Harris contributes and publishes news editorial to http://www.cell-phones-n-plans.com. A cell phone industry resource that features service plan comparisons, cellular phone reviews and articles.